:25:01
- But coffee keeps you awake.
- No, no, no, sir.
:25:04
- This scientist...
- It's a clever idea just the same.
:25:07
It isn't the coffee, it's the bunk.
:25:11
That ought to be good
for the whole industry.
:25:14
Did you get any ideas for Baxter and Sons
:25:17
while you were inventing slogans
for competitors?
:25:19
- We make coffee too, you know.
- I certainly did, Mr Baxter.
:25:23
I've been trying to tell them
to the advertising department.
:25:26
I've been down there
about a thousand times.
:25:29
You see, we don't advertise enough.
:25:32
How would you like
to come and tell me a few of these ideas?
:25:36
- Yes, sir.
- Oh, Jimmy.
:25:37
(Mr Baxter) You can come too, my dear.
:25:40
Then I'd put out a secondary brand
to catch the in-between trade.
:25:44
Say, uh..."Waterbury's. It's the berries."
:25:48
- What do you mean, Waterbury...
- Let him go on.
:25:51
Because if Baxter's is the best,
we've got to charge more for it.
:25:54
We've got to have a slogan. Word of mouth
is OK if you've got the right words.
:25:58
Make a note of that, Miss Pettypass.
:26:00
I tried to find a slogan that implied
that Baxters was the finest of its class.
:26:03
Say... Not "The aristocrat of coffee".
That's been used too much.
:26:07
But, er... say, er...
:26:10
"The blue-blood coffee.
It's bred in the bean."
:26:14
See? As if every bean
in our coffee had a pedigree.
:26:18
"Baxter's Best. The blueblood coffee."
:26:21
- "It's bred in the bean."
- "It's bred in the bean."
:26:25
Wonderful. How about that one?
:26:28
The only trouble with it is
I didn't think of it myself.
:26:31
"It's bred in the bean."
I can see it all over the nation.
:26:35
In every nook and dell.
:26:37
Jimmy, you're a genius.
:26:40
Now that you're a capitalist, I don't know
how you feel about working for a living,
:26:44
but if you'd care to have an office...
:26:46
- You mean to myself?
- With his name on the door?
:26:49
Naturally. And this young lady
as your secretary.
:26:53
And a reasonable stipend
to be determined upon later.
:26:56
I see no reason
why we shouldn't shake hands on it now.
:26:59
- Go ahead, Jimmy.
- Gee whizz, Mr Baxter.