:51:04
Anybody suggested to me
that this Gladys Glover thing...
:51:07
...was gonna mushroom like this,
I wouldn't have believed it.
:51:10
That's just the point.
:51:11
We're more or less responsible
for starting the whole promotion.
:51:15
- So why don't we get the benefit of it?
- What's the angle?
:51:21
The average American girl.
:51:27
There's a lot of penetration there.
:51:28
Something the customer
can identify with.
:51:31
Right. It's a whole new approach
to the endorsement angle.
:51:35
Who endorses products now?
:51:37
Movie stars, opera singers,
debutantes, six-day bicycle riders.
:51:40
The whole thing's been done to death.
:51:43
How's this?
:51:45
"Stars use it. Celebrities too.
:51:48
But more important...
:51:50
...it's the favorite of average American
girls such as Miss Gladys Glover."
:51:55
- I don't think she's so average.
- Why not?
:51:57
- Because she's unusual.
- That's what you don't seem to realize.
:52:01
What?
:52:02
The average American girl
is unusual.
:52:05
- How's that again?
- Exactly.
:52:08
- He's got something there, B.P.
- Wait a minute. Wait.
:52:11
I see a big campaign...
:52:13
...with photographs by,
say, Con Cooley.
:52:21
That's enough.
:52:28
That's it.
:52:31
Not too languorous.
Now, give us a smile.
:52:33
Keep it "Glover." That's it.
Good, good. Hold it.
:52:44
Now, let's have the pose.
:52:50
Now, let's have the smile.
:52:54
That's good. That's fine.
Plenty of movement now.
:52:57
That's it. Winter sports!
Smile again.