1:49:00
He wants Howard Beale on the air...
1:49:03
and he wants him kept on.
1:49:05
I would describe his position on this
as inflexible.
1:49:11
Where does that put us, Diana?
1:49:14
That puts us in the shithouse.
That's where that puts us.
1:49:20
Do you want me to go through this?
1:49:24
The Beale show Q score
is down to 33.
1:49:28
Most of this loss occurred in the child
and teen and 18-34 categories...
1:49:32
which were our key core markets.
1:49:36
It's the AR department's carefully
considered judgment, and mine...
1:49:38
that if we get rid of Beale, we should
maintain a respectable share...
1:49:43
with a comparable Q level.
1:49:45
The other show segments, Sybil the
Soothsayer, Jim Webbing, Vox Populi...
1:49:49
have all developed
their own audiences.
1:49:52
Our AR reports show that it is Beale
that is the destructive force here.
1:49:57
Minimally, we're talking about...
1:49:59
a ten-point differential in shares.
1:50:02
I think Joe oughta spell it out
for us.
1:50:06
A 28 share
is 80,000 dollar minutes.
1:50:09
I think we can sell complete positions
on the whole.
1:50:12
As a matter of fact, we're just getting
into the pre-Christmas gift-sellers...
1:50:15
and the agencies are coming back to me
with four-dollar CPMs.
1:50:18
If that's any indication, we're talking
$40-$45 million loss in annual revenues.
1:50:23
- Want the flak from the affiliates?
- We know all about it, Herb.
1:50:26
You would describe Mr. Jensen's position
on Beale as inflexible?
1:50:30
Intractable and adamantine.
1:50:34
What do we do about this Beale
son of a bitch?
1:50:39
I suppose we'll have to kill him.
1:50:44
I don't suppose you have any ideas
on that, Diana?
1:50:51
Well...
1:50:54
what would you fellas say
to an assassination?
1:50:58
I think I can get
the Mao Tse-tung people...