1:21:06
What kind of time frame?
1:21:08
A year. lf we're still losing money,
the reduction stands.
1:21:12
lf we're in the black, l'll return part of the
givebacks, pay goes back to current levels,...
1:21:16
..and we initiate an employee
profit-sharing programme with stock.
1:21:22
- You'll own part of the airline.
- Will you put it in writing?
1:21:26
l'll have a letter of agreement
drafted up in two days.
1:21:29
What's your marketing strategy?
How will you return us to profitability?
1:21:33
Why don't l give Buddy an opportunity
to answer that? Buddy?
1:21:37
Thank you, Gordon.
1:21:39
First, l want you all to know
that my door will always be open,...
1:21:42
..because l know from my dad
it's you guys that keep Bluestar flying.
1:21:46
What l've come up with here
is a basic three-point plan.
1:21:50
One: we modernise. Our computer
software is dogshit. We update it.
1:21:55
We squeeze every dollar
out of each mile flown.
1:21:57
Don't sell a seat to a guy for 79 bucks
when he's willing to pay 379.
1:22:01
Effective inventory management
will increase our load factor by 5-20%.
1:22:07
That translates to approximately
$50-200 million in revenues.
1:22:12
The point being,
we can beat the majors at a price war.
1:22:15
Two: advertising. More, and aggressive.
We attack the majors.
1:22:19
Three: expansion. We expand our hubs
to Atlanta, North Carolina and St Louis.
1:22:23
And we reorganise all
of our feeder schedules.
1:22:26
We gotta think big, guys.
We're going after the majors.
1:22:32
Well, cards on the table, guys.
What do you say?
1:22:35
Well, if you mean what you say,
l think we're probably in the ballpark.
1:22:40
- l guess l can take it to my people.
- Good.
1:22:43
You've sketched broad strokes.
l'd like to see the fine print.
1:22:47
But l like what l hear so far.
1:22:49
(Carl laughs)
1:22:53
l guess if a man lives long enough he gets
to see everything, and l do mean everything.
1:22:59
What else you got
in your bag of tricks, Mr Gekko?