How to Get Ahead in Advertising
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:58:00
The last thing they expected
was for Lawrence...

:58:03
to come roaring across
the desert and attack them from behind.

:58:05
It seemed impossible.
And because it was impossible,

:58:08
all their defenses
faced the wrong way.

:58:11
And that's how I want to sell
this pimple cream.

:58:14
I want to come in from behind
where they least expect me,

:58:17
just like Lawrence of Arabia.
:58:19

:58:22
Now. As I see it...
:58:25
we've gotta forget this
for at least three months.

:58:28
I estimate that as
the very minimum we need...

:58:31
to create the ravenous
market I'm after.

:58:33
- And how are you gonna do that?
- By glamorizing boils.

:58:37
- Glamorize them?
- That's right. Make them fashionable.

:58:41
I want to encourage every kid
to take pride in his breakouts.

:58:44
I want to sell them the idea
that boils are beautiful.

:58:48
If I can do that, I can treble
the market at a minimum.

:58:51
If you want to sell 'em bombs,
you've got to sell 'em fear.

:58:54
If you want to sell this pimple
cream. You've got to encourage pimples.

:58:57
How?
:59:03
? People try
and put us down ?

:59:08
?Just because
we get around ?

:59:13
? Things they do
look awful cold ?

:59:18
? I hope I die
before I get old ?

:59:23
? This is my generation
This is my generation, baby?

:59:28
? Why don't you all
just fade away?

:59:33
? Don't try to dig
what we all say?

:59:38
? I'm not trying to cause
a big sensation ?

:59:43
? I'm just talkin'
about my generation ?

:59:48
? This is my generation
This is my generation ?

:59:52
? This is my generation
This is my generation, baby?

:59:57
- Cut! Cut!
- One more. Boys. Get it right.


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