:53:04
- Way to go, shit box.
- Brilliant, shit box.
:53:07
- Back to art therapy, shit box.
- Way underneath.
:53:24
It can't be that difficult.
:53:26
All we have to do is find
the compelling truth in each product.
:53:37
OK, how about this?
"Try this shampoo, it's fantastic."
:53:43
It's boring. Not true.
:53:45
"It will do great things for your hair."
:53:49
It doesn't do anything for hair.
It robs hair of body. Shampoos do.
:53:54
How about we say, "It robs your hair
of body, but please use it anyway"?
:54:00
Get the aspirin. Forget the shampoo.
:54:04
Think aspirin.
:54:11
"Four out of five
pharmacists recommend it."
:54:15
How do we know that? Every aspirin
says something like that!
:54:20
I want the honesty.
:54:24
I thought we were
just making it sound honest.
:54:27
No, real honesty.
I want us to be really honest.
:54:33
- I'm lost.
- I'm completely lost.
:54:36
Honesty, the truth!
:54:42
Like you would say to your mother.
:54:45
How about, "Bayer Aspirin,
we hope it's the best"?
:54:49
Wrong, completely off. Goddammit!
:54:53
Can't we just say something...?