:04:00
- We can still catch him in the parking lot.
- Who is?
:04:03
- The boss!
- No, Kate, it's over.
:04:04
Not when he sees these.
Come on. Put that down.
:04:09
These are the numbers from G's show.
:04:11
- Caller volume spiked the second he came on.
- So what?
:04:13
They were probably calling
to get that nutcase off the air.
:04:16
- He reached them. They liked him.
- Oh, geez.
:04:17
They wanted to buy something;
they just didn't know what.
:04:20
John, this is a 30% jump.
:04:23
Major audience connection
with a spokesperson. Ricky was right.
:04:26
What the hell are you saying?
We give this maniac another chance?
:04:30
Ah! Which maniac
would that be?
:04:32
I thought about this all night.
G shook them up.
:04:35
He's dangerous, but he represents
an honesty that people are longing for.
:04:39
Totally. And he represents
a spirituality...
:04:41
Spirituality
on a home shopping network?
:04:43
I'm sorry. Did I say spirituality?
I think I mean unconventionality.
:04:47
- Unique, heartfelt, wise.
- Pithy.
:04:49
- Pithy?
- Survey after survey shows...
:04:51
that after people buy,
they feel guilty.
:04:53
Even if they can afford it, they feel it
was wrong to buy something for themselves.
:04:56
Why not put somebody on the air who makes
them feel good about themselves for a change?
:05:00
Absolutely. And, listen, let me just work
with the guy and let me focus his message.
:05:04
I think... We think that G could give us
that unique image that you're looking for.
:05:09
Give me the deadest hour of the day. 2:00 a. m.?
:05:13
All right.
:05:15
But I...
I kid you not...
:05:18
if I'm embarrassed in any way, shape or
form, it is going to be both your asses.
:05:22
- My ass entirely. Well...
- My ass too, sir.
:05:51
I mean, that's rough, you know,
but... you get the idea.
:05:53
Yes.
:05:56
You're a hungry one,
aren't you, Scott?