:45:03
He's a fisherman.
:45:50
Oh, my God!
:45:57
He shot a fish.
:45:59
Shot it?
:46:00
A halibut. It was like
a gangland execution.
:46:03
We could use some halibut.
When's Joe getting in?
:46:08
Joe, are you home?
:46:24
But he still works here?
:46:25
On and off. He's out
on a fishing boat now.
:46:28
Fishing? Joe?
:46:29
Can I tell you about our specials?
:46:31
What are you buying when you get
on a roller coaster?
:46:34
Not risk, because only fringe consumers
want that, but the illusion of risk.
:46:39
Being hurled to the edge of danger, but
knowing that you never have to cross it.
:46:44
Mr. Disney's innovation was...
:46:46
...to put these rides and attractions
into a story context.
:46:49
You imagine yourself a character
in his cartoon...
:46:52
...as you floated through
a plaster of Paris jungle.
:46:56
The obvious next step, and
this is at the core of our proposal...