:11:03
and we lost our compass.
:11:05
Women between 16 and 24 are
the fastest-growing consumer group.
:11:11
Girls who were born in the mid-'80s
control our advertising dollars.
:11:15
Sorry. No Echinacea.
Hi, Nick.
:11:18
- Hey.
- Red or lavender?
:11:20
Red. No, no, lavender.
That'sgood.
:11:23
Lavender's good. While we've been
shooting beer commercials...
:11:27
with the Swedish bikini team,
the industry has been transformed.
:11:30
We were the agency in town
ten years ago.
:11:33
Now we're struggling
to be third.
:11:36
lf we don't evolve and think
beyond our naturalability,
:11:39
we're gonna go down.
:11:42
''Think beyond our natural -''
I'm not quite clear what you mean.
:11:46
What do you know
about Darcy McGuire ?
:11:48
Oh, hey, l heard on the whisper
she just left B.B.D. & O.
:11:51
I never met the woman, but
I hear she's a real man-eater.
:11:54
She won that Cleo last year we
should have won for the add about--
:11:57
Oh, yeah, right.
That was her ? I forgot about that.
:12:00
Yeah, I wish I had. Oh, boy, I hear
she is a bitch on wheels.
:12:06
- That's very funny.
- Yeah, why ?
:12:10
[ Stammers ]
'Cause I just hired her.
:12:14
To do what ?
:12:18
You know I love you, Nick,
but it's a woman's world out there.
:12:21
Getting into a women's psyche
is not exactly your strong suit.
:12:25
You can get into their pants
better than anybody on Earth,
:12:27
but their psyche
is a whole other ball game.
:12:29
You hired Darcy McGuire
to do what ?
:12:33
She hasn't done it on her own yet,
but somebody was gonna grab her.
:12:37
And she's smart, Nick.
She's very smart.
:12:40
You made her creative director,
didn't you ?
:12:44
Sorry. This isn't easy, but I got
the board breathing down my neck.
:12:48
She's coming in this afternoon.
You'll meet her.
:12:51
- Come on. Roll with this.
- [ Coughs ]
:12:53
Work with her because she's got what
I need to keep this place afloat.
:12:57
She's got what you need,
meaning she's a woman.