:29:01
	I have to confess a personal interest.
:29:07
	I really hate insurance companies.
I really hate them.
:29:10
	A reasonable position, in my view.
I just want my boat back.
:29:14
	Maybe the company would settle if
I can just put enough pressure on them.
:29:17
	They've never settled. Trust me. They can't.
It would just open the floodgates.
:29:22
	You have to scare them. Really put the
wind at them. Only the media can do it.
:29:28
	That's why you need me.
I'll coach you.
:29:31
	Ladies and gentlemen, please put your hands
together for woman of the moment, Cressida Roache.
:29:43
	Welcome.
:29:45
	We've got a great show for
you today. Hero or heretic?
:29:49
	We're ready for you now.
:29:52
	Oh...the fucking Bible.
:29:54
	The fisherman from the south coast
who's brought a lawsuit against God.
:29:58
	Don't give them a lecture.
The camera deals in emotion, not reason.
:30:02
	- It doesn't need logic, like language does.
- Really?
:30:06
	It's so powerful. It's annihilating.
It's changing the way we think.
:30:11
	Television has made the world less
rational now than it was 200 years ago.
:30:15
	We're living in a mosaic of
:30:18
	half-comprehended,
shallow emotional responses like
:30:21
	- Pavlov's dog.
- Not me. I don't even watch TV.
:30:25
	- Not even like dogs. More like hamsters.
- Pavlov's hamsters.
:30:29
	Its essential function is
to trivialise the culture.
:30:32
	When you make it out there
and feel like you don't really exist...
:30:41
	- What was I saying?
- That I don't really exist.
:30:44
	We live in a world of simulations,
unconnected with real lived experience.
:30:49
	Cressida Roache is not a person.
She's a very careful construct.
:30:52
	A combination of familiar,
very commercial images.
:30:56
	You've got to force her back into a hole.
Humanise her. Really focus on her.