:11:03
- Fred Garfield.
- Hi. Jack Thursby.
:11:10
Fairway Fragrances.
Where are they located exactly?
:11:13
Tulsa, Oklahoma.
:11:16
I've got family from Tulsa.
You don't have much of an accent.
:11:20
- I didn't grow up there.
- Where did you grow up?
:11:28
- I said: Where did you grow up?
- South Pacific.
:11:30
- I'm sorry, where?
- The South Pacific islands.
:11:35
Tuamoto archipelago,
French Polynesia, Tahiti, Papeete.
:11:39
- It's pretty unusual!
- I plan to go there someday. When I retire.
:11:45
Water sir?
:11:50
- Thanks.
- Well, see you around Jack.
:11:55
Sure... Fred.
:12:00
The conference room will
be open in five minutes.
:12:12
Good morning everyone.
My name is Robert Tuttle.
:12:15
I'll be your first speaker.
:12:17
I'll first discuss shaving cream distribution outlets,
:12:19
in North American market.
:12:21
Let me begin by acknowledging what has become axiomatic,
:12:24
in the field of shaving cream distribution,
:12:27
namely that shaving cream,
:12:30
indeed almost all personal hygiene products for men,
:12:33
are what we call fashion resistant.
:12:36
The overwhelming majority
of shaving cream users,
:12:39
will adopt a brand and remain loyal to it.
:12:41
There is a difference in methods used
to penetrate that market.
:12:45
These two methods,
employed by the respective companies,
:12:48
really illustrate the essential strategic choice
that faces...
:12:53
The Mediterranean is beautiful, but
if it's real sailing,