:37:54
HeIIo.
:37:56
We need precise detaiIs
of Ivar's brand image abroad ,
:37:56
We need precise detaiIs
of Ivar's brand image abroad ,
:38:00
in markets where Iuxury
has other referents.
:38:03
Our main aim
is to send our IocaI agents
:38:06
the data on which to devise
their independent strategies.
:38:10
We need data on the Iuxury market,
especiaIIy jeweIry,
:38:14
the market Ieaders, their images,
:38:16
and naturaIIy the image
of Ivar itseIf.
:38:19
We'II want to access surveys
:38:21
from North America, BraziI ,
Asia and the mid-East.
:38:25
We're ready to spend .
:38:27
The stakes are high
:38:29
but we can't study every country.
:38:31
Two countries shouId yieId
a fairIy accurate picture,
:38:35
provided the cuIturaI zone
matches your target markets.
:38:38
DanieI says you're an expert
on the MiddIe East.
:38:41
Yes.
:38:42
I'm not a speciaIist but I've studied
the area, its economics,
:38:46
and I've spent time there.
:38:48
-You couId orient us.
-I hope so.
:38:50
We'II draw up a proposaI .
Esther wiII handIe that aspect.
:38:55
An internationaI project.
Just what you wanted !
:38:58
You're Iucky.
Better than packaging surveys!