:00:37
There are
so many show-offs in journalism.
:00:40
So many braggarts and jerks.
:00:42
They are always selling,
always working the room,
:00:44
always trying to make themselves
look hotter than they actually are.
:00:47
The good news is,
:00:50
reporters like that make it easy
to distinguish yourself.
:00:52
lf you're
even a little bit humble,
:00:54
a little self-effacing or solicitous,
you stand out.
:00:57
So you bring a co-worker lunch
if he's buried under a deadline,
:00:59
you remember birthdays.
:01:01
lt's true,
journalism is hard work,
:01:04
everybody's under pressure, everybody's
grinding to get the issue out.
:01:07
Nobody's getting any sleep, but you are
allowed to smile every once in a while.
:01:11
l mean, even Woodward and Bernstein
went out for a burger now and then,
:01:15
and they won a Pulitzer.
:01:18
Some reporters think
it's political content
:01:21
that makes a story
memorable.
:01:22
l think it's the people
you find--
:01:24
their quirks, their flaws,
:01:27
what makes them funny,
what makes them human.
:01:29
Journalism is just the art
of capturing behavior.
:01:37
You have to know
who you're writing for.
:01:40
And you have to know
what you're good at.
:01:42
l record what people do,
:01:44
l find out what moves them,
what scares them,
:01:46
and l write that down.
:01:48
That way, they are the ones
telling the story.
:01:50
You know what? Those kind of pieces
can win Pulitzers too.