:04:03
I am not unIike Nike or Coke...
Let me introduce myseIf...
:04:07
I am brand Louise...
:04:09
and I'II bet in this room today,
there has got to be brand Bobs...
:04:13
and brand Sues, and brand whatever
your name may be.
:04:18
B.Y.O.B.: Be your own brands.
Create the story, the Iegend...
:04:26
create the myth that Iives
inside each of you.
:04:29
It's you, the advertising and
the marketing professionaIs...
:04:32
that make this worId go 'round.
You can make peopIe buy and do...
:04:37
anything you Iike. We're aII
just sheep waiting to be Ied...
:04:41
Is that brainwashing?
Yes.
:04:46
Is that good or bad?
:04:49
It depends on who is in
controI of the brand.
:04:52
Mother Theresa, Osama Bin Laden,
the Easter Bunny, Enron.
:05:01
AII brands...
You can go to brandIou.com or AOL
:05:08
keyword b Iou and purchase
my BuiId Your Own Brand...
:05:11
and the Power of VisuaIization
video and cassette tapes.
:05:14
And good Iuck.
:05:20
You're Iucky Dick, because I have
you sitting next to me tonight.
:05:22
That's great. So, you reaIIy think
the Iighter shaft...
:05:25
-wiII get me on the fairway?
-I think it's your swing...
:05:28
not the cIub that's keeping
you off the fairway.
:05:30
I just Iove your apartment.
Its great views.
:05:32
-I'm so gIad you couId come.
-So I was Iying two...
:05:35
about one eighty away.
Way to the right.
:05:36
You know how it dog Iegs...
so I puIIed out my five. I choked...
:05:39
Oh Lou, if you're back on the tour,
speaking engagements...
:05:42
endorsements, they doubIe.
:05:44
And once you start winning,
they'II doubIe again!
:05:46
WeII that's not the reason Lou
wouId go back on the tour.
:05:48
-Oh, JoeI knows that Sweetie.
-So teII me honestIy Lou...
:05:53
does this visuaIization that you've
been preaching, does it reaIIy work?
:05:56
EIyse, do you know how many times a
day I picture myseIf sinking puts?