1:16:03
But it's an illusion.
There is no objective reality.
1:16:09
There are no real facts.
All that exists...
1:16:13
in the world of business
and in the world of marketing...
1:16:15
are the perceptions in the mind
of the customer or prospect.
1:16:21
The perception is the reality...
1:16:26
everything else is
just an illusion.