:42:06
Americas been McDonaldized,
you know.
:42:08
It's been franchised out.
:42:10
It's like one of those
"Flintstones" cartoons
:42:11
where they just had something
rolling in the background.
:42:14
You kept seeing
the same buildings go by.
:42:15
It's like
K-Mart, Wal-Mart, McDonald's,
:42:17
K-Mart, Wal-Mart,
Wendy's, K-Mart.
:42:19
And it's like you have no sense
of where you're at anymore.
:42:22
The way I look at it
is Cezanne was inspired
:42:24
by the mountain he saw
out his window,
:42:26
and when I look out my window,
I see no mountains.
:42:28
I just see billboards
and advertisements,
:42:31
so I use that as my inspiration.
:42:33
The average American child
:42:35
sees 10,000 food advertisements
per year on television.
:42:39
95% of those
are for sugared cereals,
:42:40
soft drinks,
fast foods, or candy.
:42:43
A parent who eats
every meal every day
:42:46
for the whole year
with their child
:42:48
and at every meal gives a very
compelling nutrition message
:42:51
and can bring in cartoon
characters and Michael Jordan --
:42:54
so instead
of selling McDonald's,
:42:55
he sells oranges --
:42:57
and Britney spears,
instead of selling Pepsi
:42:59
will sell radishes
or lettuce or something --
:43:02
that parents will have
1,000 cracks at their child,
:43:05
compared to 10,000
for the food industry.
:43:07
So it's not a fair fight.
:43:09
By the time kids
are able to speak,
:43:11
most of them can say
"McDonald's."
:43:13
I'm gonna
show you some pictures,
:43:15
and I want you
to tell me who they are.
:43:16
Okay.
:43:17
Who's that?
:43:19
You don't know?
:43:21
George Washington.
:43:22
Who is he?
:43:23
He was
the fourth President.
:43:27
He freed the slaves.
:43:28
And he could
never tell a lie.
:43:30
Who's that?
:43:31
Don't know.
:43:33
I don't know.
:43:35
No.
:43:36
I don't know.
:43:37
George W. Bush?
:43:39
No. That's
a good guess, though.
:43:44
Who is this?
:43:46
I don't know.
:43:48
Goldilocks?
:43:50
I forgot the name,
but I think I know.
:43:53
Yeah?
where have you seen her?
:43:56
That picture
is on the sign.
:43:59
Wendy.