1:03:04
are owned by some group
1:03:07
or by some people who have
an interest in maintaining it.
1:03:10
And that you know that
is not such a loony idea.
1:03:13
It's in fact the solution
to a lot of these problems.
1:03:28
Imagine a world in
which one of the things
1:03:30
owned by a corporation was
the song happy birthday.
1:03:35
In fact
1:03:36
an Aol/Time Warner subsidiary
holds the copyright.
1:03:42
In the past
1:03:43
it has demanded
over $ 10000
1:03:45
to allow you to hear anyone
sing this popular song
1:03:47
in a film.
1:03:51
We didnt pay.
1:03:56
We preferred to use the money
to fly our crew to Boston
1:03:58
and Los Angeles to bring
you the following story
1:04:13
Comparing the marketing
of yesteryear
1:04:15
to the marketing of today
1:04:17
is like comparing
a b. b. gun to a smart bomb.
1:04:21
It's not the same
as when I was a kid
1:04:25
or even when the people
1:04:26
who are young adults
today were kids.
1:04:32
It's much more sophisticated
and it's much more pervasive.
1:04:36
It's not that products
themselves are bad or good.
1:04:43
It's the notion of
manipulating children
1:04:46
into buying the products.
1:04:51
In 1998 Western
International Media
1:04:54
Century City and Lieberman
Research Worldwide
1:04:57
conducted a study on nagging.