:47:02
Or because theyve
suddenly read a book
:47:05
about transcendental meditation
and global morality.
:47:10
My inner voice says
honour my inner child
:47:12
Mine says love everyone
:47:14
My inner voice says
:47:16
ld like a Wendys
Bacon mushroom melt
:47:18
Theyre there because
they understand.
:47:21
The market requires
them to be there.
:47:23
Thats their competitive
advantage to be there.
:47:25
Im listening
to your concerns.
:47:27
I worry about climate.
:47:29
I worry about pollution.
:47:30
I do not have all
the answers to this
:47:32
but we are prepared to work
with you with society
:47:35
with N G Os with
governments to address it.
:47:39
So youre build the trust
so that you come back to
:47:43
a new kind of trust
:47:45
and then the ultimate
goal is then
:47:48
to become
the corporation of choice.
:47:51
He believes that almost half
our energy can one day come
:47:53
from renewable sources.
:47:55
Hes been called
a dreamer and a crank.
:47:59
and Ive been
called a hippie.
:48:02
and more recently
a project manager for Shell.
:48:08
I ask myself
often times why
:48:11
so many companies
subscribe to
:48:14
corporate social responsibility.
:48:18
Im not sure it's because
they necessarily
:48:22
want to be responsible
in an ultimate way
:48:25
but because
they want to be
:48:27
identified and seen
to be responsible.
:48:32
But who am l to judge?
:48:34
Who am I to judge?
:48:36
It's better that they
belong than they not belong.
:48:39
It's better that they make
some public profession
:48:42
than the opposite.
:48:45
Social responsibility
isnt a deep shift
:48:48
because its
a voluntary tactic.
:48:54
A tactic
:48:55
a reaction to a certain
market at this point.