:45:01
And kids these days get to
ride that kind of stuff everyday.
:45:11
A key element of contests in general
was the fact that you got media out there...
:45:16
and those photographers would
open the eyes of millions of people.
:45:20
Every single kid would look
at those magazines and go,
"Oh, my God, I want to do that. "
:45:24
[ Richards ] Magazines were
a way to show progression.
It was a way to show trends.
:45:28
It was a way to touch
everyone all over the world about
what was happening in our sport.
:45:34
But then, with the advent of
the snowboard video, we were like,
:45:37
Whoa, snowboarding's
way different than the way we do it.
Let's do it that way.
:45:46
[Rippey] When I first started snowboarding,
the stars ofthe sport, to me,
were the guys that were in the videos.
:45:51
You know, Damian Sanders,
Craig Kelly, guys like that.
:45:55
I mean, I would
watch a video 25 times, easy.
:45:58
Film is the biggest influence
on snowboarding.
Maybe more so than contests.
:46:01
[ Tina ]
All ofthe sudden, there was
this whole generation ofsnowboarders...
:46:04
that didn't have to go
and win contests to be sponsored.
:46:07
We could go free-ride
and go ride powder and experience
more of snowboarding...
:46:11
thanjust traveling around
doing the contests.
:46:15
You're on fire!
[ Laughing ]
:46:17
[Richards ]
Videos helped to look inside
and see what else what was going on...
:46:20
besides when the snowboarders
were on the hill...
:46:23
and just more about, like,
their personalities.
:46:25
And that's what grabbed you-
like, these guys are cool.
:46:28
## [ Man Singing Punk Rock ]
:46:31
[ Farmer]
You can snowboard all day
and just go haywire at night.
:46:34
And I mean haywire.
:46:36
[ Leines ]
The videos were more
geared towards partying...
:46:40
and the Whiskey movies
and stuff where it's just mayhem.
:46:51
[Man ]
They had a different idea of
what aprés-ski activities might be.
:46:55
Yeah!
:46:57
Basically just being Jackass
before Jackass was even cool.