1:02:00
It definitely makes you feel
like you got robbed, in a sense.
1:02:03
But now we've reached
this worldly exposure,
where it's actually kind of neat.
1:02:08
You know, like,
you have kids all over the world
who respect you for what you do...
1:02:12
and admire you.
1:02:17
[ Narrator]
What had once been an underground
American subculture...
1:02:20
soon spread to Europe and Japan
and became a global phenomenon.
1:02:28
Europe was more focused on racing,
1:02:30
and we were more focused
on the freestyle aspect of it.
1:02:32
[ Burton ] They rode fast.
They rode some serious big mountains,
a lot of powder.
1:02:35
And I think that those riders
brought a lot to the development
ofthe whole thing.
1:02:42
In general, the Europeans embraced it,
I think, a lot quicker than the Americans.
1:02:51
[ Richards ] The Japanese people
are amazing, and they're amazingly
fanatical about things that they love.
1:02:55
And they found snowboarding,
and they embraced it,
1:02:57
and they turned us into rock stars.
1:02:59
We had never felt like that
before in the U.S.
1:03:02
[ Cheering ]
When you got to Japan,
it was these people-
1:03:04
- They knew your names,
and they were showing up at airports.
- I love you!
1:03:07
And, like, asking you
for autographs everywhere!
1:03:11
There's dudes there
that buy six boards a year.
1:03:13
They were just so obsessive.
That definitely fueled that
billion-dollar industry for sure.
1:03:43
I don't know.
This isn't really snowboarding.
1:03:45
But, uh, it's a show.
It's an event. It's how it goes.
1:03:51
[Announcer]
Please welcome...
1:03:53
Extreme Jump in Tokyo Dome!