Mondovino
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:42:02
After 50 years, it's clear:
:42:06
The place of origin
beats out any brand.

:42:10
Brands get forgotten.
Like people.

:42:12
You have neighbors
who talk about their brands.

:42:14
I know.
:42:16
That's why I'm taking a stand
against it.

:42:20
Not violently...
:42:57
When you have power...
:43:00
it's not quite imperialism,
:43:03
but when you have power,
as the US does...

:43:08
you impose your culture.
:43:11
You try to impose your tastes.
:43:14
It's logical.
Rome tried to impose its tastes.

:43:17
Rome had power
when it invaded Gaul.

:43:48
In Bordeaux,
they make wines of terroir.

:43:53
Not as much as here.
:43:56
Since they make brand wines.
:43:59
They don't like hearing it.

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