:46:00
Baron Philippe and Bob Mondavi
:46:03
felt an immediate connection.
:46:06
It became the joint-venture
:46:10
which is such a gigantic
success in the US.
:46:14
- Opus One is a success?
- Absolutely.
:46:18
Today, Opus One is
the most successful winery,
:46:21
not in terms of volume,
:46:24
but in terms of sales
and profitability.
:46:28
We live in a global marketplace.
:46:33
So Bordeaux also had to adapt
:46:38
to global trends...
:46:41
Wine is culture.
:46:45
But the battle...
:46:49
is less a cultural battle
:46:55
than an economic one.
:46:58
That said,
:47:01
- and we French know this better
than anyone, unfortunately -
:47:07
when you go...
when missionaries went to China,
:47:11
they tried to convert the Chinese.
:47:15
Here's why I hate
monolithic thinking...
:47:20
They tried to convert
to Christianity
:47:24
people who'd lived
with Confucian thought
:47:27
for who knows how many centuries.
:47:30
It's ridiculous.