Mondovino
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:27:01
Mondavi wanted 50 hectares
right away.

:27:05
That's tough in this region.
:27:07
But when you look closely,
what's Depardieu going to do?

:27:11
He's going to buy a hectare here,
three there.

:27:17
Half a hectare...
:27:18
When we came in with a star
like Gérard Depardieu,

:27:23
right after Mondavi
:27:27
and their differences
with the town,

:27:33
we raised some eyebrows,
inevitably.

:27:37
But we explained ourselves
very clearly on this point.

:27:40
We're creating a project that's
totally different from Mondavi's.

:27:46
Depardieu's presence is a gift.
He's the icing on the cake.

:27:50
Depardieu's a great fan
of my wine, Daumas Gassac.

:27:54
He's said it many times,
in the papers and on TV.

:27:58
The company I created
with Gérard is called:

:28:01
"The key to terroir".
:28:07
Because we look for the key
that opens the terroir.

:28:12
But Depardieu's
not coming alone, is he?

:28:15
Sure, he's coming with
a huge merchant from Bordeaux.

:28:18
He's bringing
the magic of his name,

:28:21
and a guy who knows
how to sell wine.

:28:24
Some people say Magrez is just
the French version of Mondavi.

:28:29
No, I wouldn't say that.
:28:33
Magrez...
:28:36
Magrez is a clever man, who built
a great business out of nothing.

:28:42
From the age of 8 to 12,
:28:44
when I was put in a school
for apprentice laborers,

:28:48
at least 5 times a year,
I'd go to school

:28:52
with a paper
:28:53
pinned to my back saying:
"I'm a lazy boy".

:28:59
I'd slink along the walls,
and the school director would say:


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