:54:01
A question.
:54:06
We didn't adhere to
the fascist regime in its totality.
:54:11
But as a guarantee of order.
:54:18
Of the status quo.
:54:20
Fascism meant order for Italy.
:54:24
The trains ran on time...
:54:27
My father...
:54:34
Yes, he was a fascist,
but because it fit his needs.
:54:40
He was a landowner.
:54:42
He was a saintly man.
A good person.
:54:48
He taught by example
more than anything.
:54:56
My father was a marketing genius.
:55:00
He could've become
a marketing master.
:55:05
He never needed to study it.
It was in his blood.
:55:08
He made Antinori a brand
through brilliant marketing.
:55:11
He replaced the Tuscan flask
with the Bordeaux-style bottle.
:55:18
My father's generation
had seen two wars.
:55:27
Was it hard for your father,
during the fascist era?
:55:34
No. Because in those days,
Italian industry...
:55:41
was stimulated and encouraged.
:55:54
A ton of things changed
in Italy at that time.