:04:02
50,000 years ago, mankind faced
its first major threat of extinction,
:04:07
a devastation rocked
by nature: the Ice Age.
:04:11
It lasted 5,000 years,
rendered four fifths of the
earth's surface uninhabitable,
:04:16
and wiped out all but the hardiest
of nature's creations.
:04:19
One of these few was man.
:04:23
From that devastation
dawned a new age - and a new hope.
:04:27
Phoenix-like, man arose from the frozen
wilderness and set forth upon his dream.
:04:33
Mankind has endured
many catastrophes since then,
:04:36
but none so grave
as the one which faces him today.
:04:39
The economic crisis of the past decade
has brought inflation, famine and chaos
:04:44
to every corner of the globe.
:04:46
Some label it the Great Recession.
Others are calling it Armageddon,
:04:51
that final upheaval of the world
foretold by the prophets of old.
:04:55
But amid all the pessimism, one voice
rings out its faith in the future:
:04:59
Thorn, the world's leading light
in building a new tomorrow.
:05:05
Trite, rhetorical,
:05:08
clich?d, inane.
:05:11
Viewers don't pay
much attention to that, Damien.
:05:14
No, you're right. And there won't be
much attention to that bullshit either.
:05:19
I said I wanted action, not words.
I wanna see Thorn at work.
:05:22
A thousand starving kids
clamouring for a bellyful of Thorn soya.
:05:27
Thorn medical teams,
construction, engineering.
:05:30
Instead of which, you spend half the
commercial giving us a third-grade version
:05:34
of the history of the Ice Age.
:05:39
Do we have footage of
the Australian drought relief?
:05:42
Sure, but nothing new, and most
of it's been seen on TV already.
:05:48
We'll find you something. In the
meantime, go with the old commercial.
:05:52
I don't want that one used.
:05:56
-What have we got coming up?
-Botswana next week, then the Aswan Dam.