:06:01
Hi, it's Maddy.
I'm out. The machine is in.
:06:04
[ Beeps ]
Maddy, it's David.
:06:09
I feel really bad
about the way things ended up...
:06:12
and I want you to give me
three more months, and I--
:06:17
I promise I'll--
I promise I'll tell her.
:06:20
[ Woman ]
Honey, you've got to cut the cake !
:06:23
- [ David ] I'll be right in.
- Oh !
:06:26
It's George's birthday,
and we're having a party,
:06:29
and call me on Monday.
:06:32
I-I-I love you.
:06:33
Oh ! Oh !
:06:36
Go !
:06:46
Traffic report says the bridge
is backed up to Westchester.
:06:49
Forget the bridge.
Take one of the tunnels.
:06:51
# [ Electric Guitar ]
:06:58
[ Man ]
The "Territory: Beyond."
It's still out there.
:07:04
The "Territory: Beyond."
It's still out there.
:07:09
- The "Territory: Beyond."
- It's still out there.
:07:13
The "Territory: Beyond."
It's still out there.
:07:18
It's exhausting being me.
:07:22
[ Everybody Laughing ]
:07:24
- Now the question is,
what do we do with it ?
- Sales are down 12%.
:07:27
Broadening our marketing target
from inner-city youth...
:07:30
to the more affluent
off-road vehicle group--
:07:32
I know that.
:07:34
Give me something
I don't know.
:07:36
We're gonna have to stack some
G.R.P.'s with this commercial,
no matter where we run it.
:07:39
- Now, the test results are maxing out--
- Speak English, Elliot.
:07:43
We wanna put it
on the Super Bowl, first quarter.
:07:47
Super Bowl.
:07:49
- That's a whole pile of money.
- It's time to gamble, Roy.
:07:53
It's not like
we have any choice.
:07:59
We'll buy 60 in the first quarter and
we'll do a cut-down 30 in the second.