:17:01
When I first started
in this business, it was my dream...
:17:04
to work at Sloane-Curtis.
:17:06
I even believe I applied
for a job here twice.
:17:08
- Somebody call personnel.
- [ Laughter ]
:17:12
But it was B.B.D. & O.
that offered me a home.
:17:15
And what I learned there
was that any success I had...
:17:18
was a direct result of the team
of people that I work with.
:17:21
I know that two heads
are better than one.
:17:24
I know that five heads
are better than two.
:17:26
And I know that if we put our heads
and our hearts into this company,
:17:30
we will deliver,
I know that.
:17:32
Now, I love challenges.
I love hard work.
:17:35
I look forward to sitting at this
very table tossing ideas around...
:17:38
until what I fear will be
the wee hours of the morning.
:17:42
I want the work we do
to say something about who we are.
:17:46
- How we think, what we feel.
- I'm sorry.
:17:50
[ Coughs ]
Excuse me.
:17:53
So, as our friends in Hollywood say,
''Let's cut to the chase.''
:17:57
How are we gonna turn
this company around ?
:18:02
When Sears decided to go
after women in their advertising...
:18:05
and said, ''Come see
the softer side of Sears,''
:18:07
their revenues
went up 30%.
:18:09
Thirty percent.
That's huge.
:18:12
Female-driven advertising
totalled $40 billion last year.
:18:17
And Sloane-Curtis' share
of that was ?
:18:22
Zero.
:18:23
If you want to sell
an anti-wrinkle cream...
:18:26
or a Ford Mustang
to a woman - forgive me-
:18:29
but this is the last place
you bring your business.
:18:31
And we can't afford to not have
a piece of a $40 billion pie.
:18:35
So, I have put together
a little kit for everybody.
:18:39
Nobody panic.
This is supposed to be fun.
:18:42
Every product in this box
is looking for new representation...
:18:46
right now, and they're
all made for women.
:18:48
l'm pretty sure all the women here
are familiar with these products,
:18:52
so for the men let's just
briefly run through them.
:18:55
- [ Cracking Knuckles ]
- Here you go, Nick.