:18:02
When Sears decided to go
after women in their advertising...
:18:05
and said, ''Come see
the softer side of Sears,''
:18:07
their revenues
went up 30%.
:18:09
Thirty percent.
That's huge.
:18:12
Female-driven advertising
totalled $40 billion last year.
:18:17
And Sloane-Curtis' share
of that was ?
:18:22
Zero.
:18:23
If you want to sell
an anti-wrinkle cream...
:18:26
or a Ford Mustang
to a woman - forgive me-
:18:29
but this is the last place
you bring your business.
:18:31
And we can't afford to not have
a piece of a $40 billion pie.
:18:35
So, I have put together
a little kit for everybody.
:18:39
Nobody panic.
This is supposed to be fun.
:18:42
Every product in this box
is looking for new representation...
:18:46
right now, and they're
all made for women.
:18:48
l'm pretty sure all the women here
are familiar with these products,
:18:52
so for the men let's just
briefly run through them.
:18:55
- [ Cracking Knuckles ]
- Here you go, Nick.
:19:02
Thank you.
:19:04
Each kit contains
anti-wrinkle cream,
:19:07
mascara,
moisturizing lipstick,
:19:10
bath beads,
quick-dry nailpolish,
:19:12
an at-home waxing kit,
a more wonderful Wonderbra,
:19:17
- a pregnancy test, hair volumizer,
- Oh, sorry.
:19:21
pore cleansing strips,
Advil,
:19:23
control-top pantyhose
and a Visa card.
:19:27
Now I want everybody
to come up with something--
:19:30
for one product, for two,
the whole box-- whatever moves you.
:19:33
We'll get together tomorrow,
have a little show-and-tell.
:19:36
How's 8:30 for everybody ?
:19:39
Great. See you at 8.:30
tomorrow morning.
:19:46
A nightmare.
:19:48
Read my lips -
:19:51
night-mare.
:19:54
- [ Crowd Cheering ]
- Miss, miss, miss !
:19:56
That's another 500 bucks.