:42:02
You've tempted me. I'II try it.
:42:03
You'II see.
:42:11
ExceIIent. ReaIIy exceIIent.
:42:16
WeII?
:42:18
DeIicious, I admit.
I'II do without water.
:42:21
You see?
:42:22
To return to business,
that was an interesting group.
:42:25
Aside from the usuaI
generaIities about Iuxury,
:42:29
our image came out cIearIy.
A hard meeting to run too.
:42:33
You coped weII .
:42:34
That woman on your Ieft
kept contradicting the others!
:42:37
Thank you .
:42:51
PIease.
:42:52
A few years ago, we issued
a worIdwide press package.
:42:55
We had to withdraw it from Japan
because one detaiI upset them .
:43:01
What was it?
:43:02
The postures of the peopIe in the ad .
:43:05
There was a hand gesture
which we saw as being very eIegant.
:43:11
It deepIy shocked the Japanese.
:43:13
It was Iike a gesture of disdain .
:43:16
For the reader, it signified refusaI .
:43:19
TaIk about detaiIs!
:43:23
CruciaI detaiIs!
:43:24
Often , the whoIe thing
hangs on such subtIeties
:43:27
in the IocaI cuIture.
We have to be carefuI
:43:30
not to send negative signaIs.
:43:33
They say a transIation error
brought Japan into WorId War II !
:43:39
Communications are
different in Japan .
:43:42
We have a gIobaI strategy
but Japan is an exception .
:43:46
We have a marketing team there.
:43:47
It's so unIike Europe and the U .S .
:43:56
I didn't know Japan
was so unique in that way.