:01:29
In the beginning, there was nothing.
:01:36
-Wilderness.
-Worse than wilderness.
:01:41
Endless raw acreage,
the land infested with crocodiles.
:01:46
-Alligators.
-Alligators, crocodiles....
:01:49
For retirement bungalows,
that's not a selling point.
:01:53
Mosquitoes that would strip you
to the bones.
:01:56
-Swampland.
-That was 10c an acre. This was worse.
:02:01
The name means in Seminole:
"Don't go there."
:02:04
But we bought it.
:02:06
Because we knew.
You weren't selling land.
:02:09
I mean, what's land?
A patch of dirt, a tree. Who cares?
:02:13
Farmers care.
:02:21
Farmers.
:02:23
Farmers are for TV ads. People
with tractors, amber waves of grain.
:02:28
They shoot it all in Canada.
:02:30
I'm talking about certified accountants
with a fixed pension and a nest egg...
:02:36
...who don't wanna spend
their golden years in slush.
:02:40
Dreams are what you sell.
A concept.
:02:43
You sell sunshine,
you sell orange groves...
:02:46
...you sell gentle breezes
wafting through the palms.
:02:50
-There were palm trees?
-In the brochures.
:02:53
-Stately ones.
-When they came down and saw it?
:02:56
As long as the dredge stayed ahead
of the buyers, we were in like Flynn.