Sunshine State

:01:29

In the beginning, there was nothing.

:01:36

-Wilderness.
-Worse than wilderness.

:01:41

Endless raw acreage,
the land infested with crocodiles.

:01:46

-Alligators.
-Alligators, crocodiles....

:01:49

For retirement bungalows,
that's not a selling point.

:01:53

Mosquitoes that would strip you
to the bones.

:01:56

-Swampland.
-That was 10c an acre. This was worse.

:02:01

The name means in Seminole:
"Don't go there."

:02:04

But we bought it.

:02:06

Because we knew.
You weren't selling land.

:02:09

I mean, what's land?
A patch of dirt, a tree. Who cares?

:02:13

Farmers care.

:02:21

Farmers.

:02:23

Farmers are for TV ads. People
with tractors, amber waves of grain.

:02:28

They shoot it all in Canada.

:02:30

I'm talking about certified accountants
with a fixed pension and a nest egg...

:02:36

...who don't wanna spend
their golden years in slush.

:02:40

Dreams are what you sell.
A concept.

:02:43

You sell sunshine,
you sell orange groves...

:02:46

...you sell gentle breezes
wafting through the palms.

:02:50

-There were palm trees?
-In the brochures.

:02:53

-Stately ones.
-When they came down and saw it?

:02:56

As long as the dredge stayed ahead
of the buyers, we were in like Flynn.