1:17:02
We had an independent marketing firm
do some preliminary research...
1:17:06
to sort out the core value of this product.
1:17:09
The subjects that were tested,
aged two to six...
1:17:12
which are key branding years...
1:17:16
- Charlie, you want to join us?
- I'm sorry about that, Jim. Yeah.
1:17:21
Why don't you tell everybody
what the core value is?
1:17:24
What's the most important thing?
1:17:30
My kid.
1:17:36
My kid, Jim, that's the most important thing.
1:17:40
And I think I've made a tremendous mistake.
1:17:43
And so, I quit.
1:17:50
What are you doing to me? You scared me.
1:17:53
- How was the marketing meeting?
- I quit.
1:17:56
- What?
- I quit.
1:17:58
- You quit?
- I quit and I feel great.
1:18:00
- You should quit with me.
- I should quit?
1:18:02
- You should quit right now.
- We just got here.
1:18:04
You want to feel how I'm feeling?
Quit. Come on.
1:18:07
- Quit!
- Quit with me.
1:18:17
You weren't going to sell the carrot suit,
were you? The kids love that.
1:18:31
This stuff...
1:18:34
is not for sale!
1:18:37
A literal reader of the text might say...
1:18:37
A literal reader of the text might say...
1:18:40
that Goldilocks ate the "porridge"...
1:18:43
because she was "hungry."
1:18:46
But what would Freud say?
1:18:49
Language skills are a critical component
of childhood development.
1:18:53
They're part of the core curriculum
here at Chapman.
1:18:55
If you'll follow me this way.
1:18:58
On the path of life,
the proper first steps are essential.