:57:01
into healthy, hygienic,
and even delicious food once again.
:57:05
With the use of this technology,
:57:07
a single hamburger, for example,
can be eaten more than ten times,
:57:10
providing a cumulative total
of three times the nutritional value
:57:15
of the original fresh hamburger.
:57:17
Now, again, a certain amount
of cultural openness is required
:57:21
as we investigate solutions.
:57:24
And I'd love to take any questions.
:57:26
Yes, you've been...
:57:27
Coming from a Third World country,
:57:29
I found most of what you said
pretty offensive.
:57:33
It's as if everyone is equal,
but some are more equal than others.
:57:37
And...who is to say
:57:39
whether people in the Third World
want a burger?
:57:42
You know, I, in my heart,
sometimes find it to agree
:57:45
that cultures deserve
an equal consideration
:57:49
perhaps to develop on their own terms,
:57:51
but we're different.
:57:52
We're culturally different.
We're rich, they're poor.
:57:55
This is the most humane solution
we can come up with
:57:57
that stays within the market logic.
:57:59
If it's all right, I could answer
a portion of that question, as well.
:58:03
And this answers the question
about desire for the product
:58:07
because the biggest growth areas
are the developing world.
:58:10
And so, in fact,
people do want the product.
:58:14
We do have a kind of video presentation
about this that I came prepared to show.
:58:19
It's not-the program isn't actually
completely ready yet.
:58:25
So, as you can see here,
there's a consumer in the First World
:58:31
entering McDonald's
and consuming a hamburger.
:58:36
And, afterward, this is the process
we're all familiar with.
:58:40
I don't need
to explain it to anyone.
:58:44
But...
:58:46
You see, it's rendered out
in this style
:58:49
because studies have shown
that consumers are most responsive
:58:53
to 3-D animation right now,
particularly in developing cultures.
:58:58
So, as you can see,
it goes through a piping system,