:58:03
And this answers the question
about desire for the product
:58:07
because the biggest growth areas
are the developing world.
:58:10
And so, in fact,
people do want the product.
:58:14
We do have a kind of video presentation
about this that I came prepared to show.
:58:19
It's not-the program isn't actually
completely ready yet.
:58:25
So, as you can see here,
there's a consumer in the First World
:58:31
entering McDonald's
and consuming a hamburger.
:58:36
And, afterward, this is the process
we're all familiar with.
:58:40
I don't need
to explain it to anyone.
:58:44
But...
:58:46
You see, it's rendered out
in this style
:58:49
because studies have shown
that consumers are most responsive
:58:53
to 3-D animation right now,
particularly in developing cultures.
:58:58
So, as you can see,
it goes through a piping system,
:59:01
and this isn't unusual.
:59:03
We do this for oil.
We could do this for food, as well.
:59:06
And, as you can see,
it goes back up through the plumbing...
:59:10
and emerges in a McDonald's.
:59:13
Now, the part of this video that isn't
completed yet is the filtering process.
:59:17
There will be
a very well-rendered filtering...
:59:31
As you can see-this might answer
somebody's question from before,
:59:35
but at the McDonald's
in a developing country
:59:37
and, in fact,
in this country as well,
:59:39
you would be able to choose-
the number one, number two,
:59:42
number three,
number four, number five
:59:44
would no longer refer
to combinations of food,
:59:46
but rather just the number of times
the product had been recycled.
:59:52
We're lucky to be able to partner with
the World Trade Organization which,
:59:55
you know, has slightly different goals.
:59:57
Of course, McDonald's goals
are to profit and grow,