:37:04
Another son sends his father to
a rest-home by selling his house.
:37:14
I can't do this much longer.
-Yes, you can.
:37:40
Jarmo Kesämaa,
mid-fourties, early fifties.
:37:46
Apparently, has been in the field
more than ten years.
:37:51
Low stress tolerance.
:37:54
Lecture on nostalgia,
follow-on to the spa seminar.
:38:01
When selling old houses -
:38:05
there's another name
for happiness: nostalgia.
:38:09
We don't sell houses,
we sell nostalgia.
:38:15
A concrete example:
:38:17
I middle-aged couple
comes to a showing.
:38:20
Their eyes wander,
I tell them about the renovations -
:38:26
but they don't listen to me.
:38:29
They listen to the creaking
stairs leading to upper floor.
:38:34
This creaking takes
them back in time -
:38:39
to the late 1950s, early 1960s -
:38:43
when they were children -
:38:46
happily oblivious to
the many crises to come.
:38:52
His skin is scratched,
his appearance untidy.
:38:55
His skin is silk-thin, wrinkled.