:18:00
with those little
"gotta have 'em" toys.
:18:02
So they get the kids in.
:18:04
And, of course, the whole clown.
McDonald's has the clown.
:18:07
A lot of those ads
appeal primarily to kids.
:18:09
There's a cartoon on TV
which features him.
:18:12
So they, more than others,
lure the kids in.
:18:14
I think all of us are far more
concerned about the kids.
:18:18
Another man
who is worried about the kids
:18:19
is Samuel Hirsch.
:18:21
He represents the two girls
who are suing McDonald's,
:18:24
with much advisement
coming from professor Banzhaf.
:18:27
Why are you suing
the fast-food establishment?
:18:31
You mean motives besides
monetary recompensation?
:18:34
You mean you want
to hear a noble cause?
:18:37
Is that it?
:18:41
I think that fast foods
:18:43
are a major contributor
to this epidemic.
:18:46
In 2000, Dr. David Satcher
:18:47
became the first surgeon general
:18:49
to draw attention
to the obesity crisis,
:18:51
declaring it
a national epidemic.
:18:53
Now, remember,
we're super-sizing everything.
:18:57
You go to any fast food store,
:19:00
and they're trained to tell you
to buy a bigger size.
:19:03
For five cents more,
you can get the super size.
:19:06
Federal government
will define a piece of meat,
:19:09
three ounces of meat,
as a sensible portion,
:19:11
and that looks like
a deck of cards.
:19:14
Few people would be able
to find this deck of cards
:19:17
if they were served a piece of
meat, a steak, in a restaurant.
:19:19
It would probably be about
four or five times this size.
:19:22
One typical bagel
that one is eating
:19:24
that looks something like this
:19:26
is going to comprise
five servings of bread.
:19:29
When fast food companies
first opened,
:19:31
they generally
introduced one size.
:19:34
For example,
one size French fries
:19:36
when McDonald's first opened,
called "fries."
:19:40
that size fries
is now called "small."
:19:43
Medium, large, and super size.
:19:47
That original size
is still here.
:19:49
It's got about 200 calories.
:19:51
but the super size is gonna
pack in over 600 calories.
:19:54
When Burger King first opened,
:19:56
they had a 12-ounce small
and a 16-ounce large.
:19:59
This 12-ounce is now kiddy.