Super Size Me
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:25:01
If you can make it
over those three days

:25:04
without smoking one cigarette,
:25:06
if you can make it past day one,
day two, day three, you're fine.

:25:10
Same thing with this.
:25:12
I made it past day three.
:25:14
I’m all right.
:25:15
Left unabated,
obesity would overtake smoking

:25:20
as the leading preventable cause
of death in this country.

:25:23
I was at this meal,
and it came up

:25:26
that one of the people
was a smoker,

:25:28
and somebody else at the table
started hectoring them about it.

:25:30
"What's the matter with you?
:25:32
"Don't you know
how bad it is for you?

:25:34
"It'll do this, that,
and the other thing to you,

:25:36
and you really should stop."
:25:37
And the smoker,
rather than saying, "fuck you,

:25:40
mind your own business" --
:25:41
Which, I think,
is the appropriate response --

:25:42
was abashed and defensive.
:25:44
"Oh, I tried to quit,"
:25:47
and, "yeah,
I'm gonna try again,"

:25:48
and "you're right,
you're right," and so on.

:25:50
At that same table,
there was a quite large woman,

:25:53
and I was wondering --
what if this guy,

:25:54
instead of confronting
the smoker,

:25:57
had said to the large woman,
:25:58
"What's the matter with you,
you fat pig?

:26:00
"Don't you know how dangerous
it is to be so overweight?

:26:03
"Stop eating, for god's sake.
And don't you dare get dessert,

:26:05
and what's the matter with you?"
:26:07
Same logic.
:26:08
I’d be hard-pressed
to find a distinction

:26:11
between those two examples.
:26:13
So, one is now
socially acceptable --

:26:15
to hector smokers --
:26:17
but the other one
isn't quite yet.

:26:20
So the question is,
:26:21
at what point
will it become acceptable

:26:23
to publicly hector fat people
:26:26
in the way that smokers
are publicly hectored?

:26:30
A secret study
by one of the tobacco companies

:26:34
had the ominous title --
something like,

:26:37
"brand imprinting
for later actuation in life."

:26:41
They would buy
the little toy cigarettes,

:26:45
and they'd start
play-smoking them

:26:48
at 4 or 5 or 6.
:26:49
Wouldn't even
notice the pack.

:26:51
If you asked them
what pack it was,

:26:53
they wouldn't notice it,
:26:54
but the theory was that
somewhere, it's buried in here,

:26:57
and then when they get to
the age where they're smoking,


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