Super Size Me
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:26:00
"Don't you know how dangerous
it is to be so overweight?

:26:03
"Stop eating, for god's sake.
And don't you dare get dessert,

:26:05
and what's the matter with you?"
:26:07
Same logic.
:26:08
I’d be hard-pressed
to find a distinction

:26:11
between those two examples.
:26:13
So, one is now
socially acceptable --

:26:15
to hector smokers --
:26:17
but the other one
isn't quite yet.

:26:20
So the question is,
:26:21
at what point
will it become acceptable

:26:23
to publicly hector fat people
:26:26
in the way that smokers
are publicly hectored?

:26:30
A secret study
by one of the tobacco companies

:26:34
had the ominous title --
something like,

:26:37
"brand imprinting
for later actuation in life."

:26:41
They would buy
the little toy cigarettes,

:26:45
and they'd start
play-smoking them

:26:48
at 4 or 5 or 6.
:26:49
Wouldn't even
notice the pack.

:26:51
If you asked them
what pack it was,

:26:53
they wouldn't notice it,
:26:54
but the theory was that
somewhere, it's buried in here,

:26:57
and then when they get to
the age where they're smoking,

:27:00
without even realizing it,
:27:01
they're going for that pack
that they recognize

:27:04
because it had
those nice feelings for them

:27:06
when they were
little kids.

:27:07
The same way here --
:27:08
they're satisfied,
it's nice,

:27:10
they remember
the warm feelings

:27:12
of playing
and getting the toy,

:27:14
being with mom and dad.
:27:16
It's gonna carry through.
:27:19
That's why
when I have kids,

:27:21
every time I drive
by a fast-food restaurant,

:27:23
I’m gonna
punch my kid in the face

:27:27
Then we'll never
want to come.


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