:09:05
What happens if we
wake up one day
:09:07
and we find out that virtually
all of our relationships
:09:10
that are mediated between
us and our fellow human beings
:09:13
are commercial?
:09:14
We find out that virtually
every relationship we have
:09:18
is a commercially
arbitrated relationship
:09:20
with our fellow human being?
:09:22
Can civilization survive on
that narrow a definition
:09:25
of how we interact
with each other?
:09:28
Wow what a dream...
:09:35
I can give you the day
in the life of a person
:09:39
who might be the target
of undercover marketing.
:09:42
And I will
tell you this
:09:43
that some of these things
are happening right now
:09:45
around you.
:09:46
So you walk out of your
building in the morning
:09:48
in some city
:09:49
and you walk by
the doorman and say
:09:50
hey good morning!
:09:52
And you notice theres a
bunch of boxes at his feet
:09:54
from some on line
or mail order retailer.
:09:57
And theres a bunch of boxes
there with of course
:09:59
big brand message on it.
:10:01
You walk out
and wonder
:10:02
a lot of people must be
ordering from that company.
:10:04
Well what you dont know is
that we paid the doorman
:10:07
to keep those
empty boxes there.
:10:07
You walk out
into the street
:10:09
and you hear some people
having kind of a loud conversation
:10:12
about a musical act
:10:15
and they are passing
headphones back and forth
:10:17
and going
this is great!
:10:20
Hey do you know that I heard
this C D is really hard to find
:10:23
but I heard they
sell it at store X.
:10:29
You hear that and
you register it
:10:30
and you might kind
of pick up on that
:10:32
and may be later
on youll think
:10:34
hey I wonder what the
hot act is bang
:10:35
that might be in your head.
:10:36
Now you get
into your office
:10:38
and theres a certain brand
of water in the refrigerator.
:10:40
What is that?
:10:42
You take it out you drink
you slug it down it's there
:10:44
not really
thinking about it.
:10:47
Wow!
:10:47
Thats pretty good water.
:10:49
Who knows?
:10:50
Maybe someone placed
the water there
:10:52
You kind of go out
for your lunch break
:10:53
youre sitting in the park and
people are kind of out there
:10:56
talking in the
park and bang
:10:57
all of a sudden you
hear another message.