:10:01
You walk out
and wonder
:10:02
a lot of people must be
ordering from that company.
:10:04
Well what you dont know is
that we paid the doorman
:10:07
to keep those
empty boxes there.
:10:07
You walk out
into the street
:10:09
and you hear some people
having kind of a loud conversation
:10:12
about a musical act
:10:15
and they are passing
headphones back and forth
:10:17
and going
this is great!
:10:20
Hey do you know that I heard
this C D is really hard to find
:10:23
but I heard they
sell it at store X.
:10:29
You hear that and
you register it
:10:30
and you might kind
of pick up on that
:10:32
and may be later
on youll think
:10:34
hey I wonder what the
hot act is bang
:10:35
that might be in your head.
:10:36
Now you get
into your office
:10:38
and theres a certain brand
of water in the refrigerator.
:10:40
What is that?
:10:42
You take it out you drink
you slug it down it's there
:10:44
not really
thinking about it.
:10:47
Wow!
:10:47
Thats pretty good water.
:10:49
Who knows?
:10:50
Maybe someone placed
the water there
:10:52
You kind of go out
for your lunch break
:10:53
youre sitting in the park and
people are kind of out there
:10:56
talking in the
park and bang
:10:57
all of a sudden you
hear another message.
:11:02
By the time you go to bed
you've probably received
:11:04
eight or nine different
undercover messages.
:11:09
People are always thinking
:11:10
well oh I know
product placement.
:11:11
Thats when they
put stuff in movies!
:11:13
Well yes kind of.
:11:14
I mean thats definitely
traditional product placement.
:11:16
But real life product
placement is just that:
:11:18
Placing stuff in movies but
the movies actually your life
:11:22
Well take a group
of attainable
:11:25
but still
inspirational people
:11:26
they are not supermodels
:11:27
they are kind of
people just like you
:11:29
theyre doing
something for us
:11:31
whether they are having
a certain kind of drink
:11:33
or they are using
a certain laundry detergent
:11:34
whatever it may be.
:11:35
They are kind of the
roach motel if you will
:11:40
People are going
to come over to them
:11:41
and they are
going to give them
:11:43
this little piece
of brand bait.
:11:44
It could be a sound bite
of knowledge or a ritual.
:11:46
Consumers will get that
piece of roach bait
:11:49
then they
would take it.
:11:50
Oh pretty cool!
:11:51
Then they go out and
spread it to their friends.
:11:53
If you want to be critical
:11:55
if you want to go through
your life like that
:11:56
sure be critical
of every single person
:11:57
that walks up to you.
:11:59
But if they are showing
you something that fits