:11:02
By the time you go to bed
you've probably received
:11:04
eight or nine different
undercover messages.
:11:09
People are always thinking
:11:10
well oh I know
product placement.
:11:11
Thats when they
put stuff in movies!
:11:13
Well yes kind of.
:11:14
I mean thats definitely
traditional product placement.
:11:16
But real life product
placement is just that:
:11:18
Placing stuff in movies but
the movies actually your life
:11:22
Well take a group
of attainable
:11:25
but still
inspirational people
:11:26
they are not supermodels
:11:27
they are kind of
people just like you
:11:29
theyre doing
something for us
:11:31
whether they are having
a certain kind of drink
:11:33
or they are using
a certain laundry detergent
:11:34
whatever it may be.
:11:35
They are kind of the
roach motel if you will
:11:40
People are going
to come over to them
:11:41
and they are
going to give them
:11:43
this little piece
of brand bait.
:11:44
It could be a sound bite
of knowledge or a ritual.
:11:46
Consumers will get that
piece of roach bait
:11:49
then they
would take it.
:11:50
Oh pretty cool!
:11:51
Then they go out and
spread it to their friends.
:11:53
If you want to be critical
:11:55
if you want to go through
your life like that
:11:56
sure be critical
of every single person
:11:57
that walks up to you.
:11:59
But if they are showing
you something that fits
:12:00
and something that works
:12:02
and something that makes
your life better in some way
:12:03
well then who cares.
:12:05
We again
just say thanks!
:12:14
Today the job of building
this nation geographically
:12:17
is completed.
:12:19
There are no new frontiers
within or borders.
:12:23
So to what new horizons
can we look now?
:12:26
Where are tomorrows
opportunities?
:12:29
What's ahead for you
for your children?
:12:33
The frontiers of the
future are not on any map.
:12:36
Theyre in the test
tubes and laboratories
:12:39
of the great industries.
:12:47
The Chakrabarty case is one of
the great judicial moments
:12:49
in world history.
:12:51
And the public
was totally unaware
:12:53
it was actually happening as
a process was being engaged.
:12:56
General Electric
and Professor Chakrabarty
:12:59
went to the patent office
with a little microbe