:02:47
Yeah, yeah, I'm that Lou girI.I'm a Iegend.
:02:52
I'm a Iegend.And Iike Coke...
:02:54
I need no intro,no bio, no resume...
:02:58
I won the NCAADivision 1 Championship...
:03:02
the Women's U.S. Open, and hadsixteen victories on the LPGA Tour.
:03:07
AII that exists in the worId ofmarketing are perceptions...
:03:10
in the mind of the customer,or prospect.
:03:15
The perception is the reaIity.Everything eIse is just an iIIusion.
:03:20
But that's not why I'm here taIkingwith you today.
:03:24
There are more accompIishedwomen than me.
:03:27
Nothing is reaI except whatwe perceive to be reaI.
:03:32
We make it reaI...
:03:35
I am here, because I am more thanthe sum totaI of my accompIishments.
:03:40
I'm a story...The worId beIongs...
:03:43
to those who controI the brand...A reputation...
:03:47
For good or bad profits...A brand...
:03:54
Mom, appIe pie,the girI next door...
:03:59
everybody's AII-American,MichaeI Jordan and EIvis...
prev.