:00:37
There areso many show-offs in journalism.
:00:40
So many braggarts and jerks.
:00:42
They are always selling,always working the room,
:00:44
always trying to make themselveslook hotter than they actually are.
:00:47
The good news is,
:00:50
reporters like that make it easyto distinguish yourself.
:00:52
lf you'reeven a little bit humble,
:00:54
a little self-effacing or solicitous,you stand out.
:00:57
So you bring a co-worker lunchif he's buried under a deadline,
:00:59
you remember birthdays.
:01:01
lt's true,journalism is hard work,
:01:04
everybody's under pressure, everybody'sgrinding to get the issue out.
:01:07
Nobody's getting any sleep, but you areallowed to smile every once in a while.
:01:11
l mean, even Woodward and Bernsteinwent out for a burger now and then,
:01:15
and they won a Pulitzer.
:01:18
Some reporters thinkit's political content
:01:21
that makes a storymemorable.
:01:22
l think it's the peopleyou find--
:01:24
their quirks, their flaws,
:01:27
what makes them funny,what makes them human.
:01:29
Journalism is just the artof capturing behavior.
:01:37
You have to knowwho you're writing for.
:01:40
And you have to knowwhat you're good at.
:01:42
l record what people do,
:01:44
l find out what moves them,what scares them,
:01:46
and l write that down.
:01:48
That way, they are the onestelling the story.
:01:50
You know what? Those kind of piecescan win Pulitzers too.
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